1) PERSONAL DATA AND CONTACT DETAILS OF THE CONTROLLER

1.1 We are grateful for your interest in our website and for your visit. Below, we will inform you about how we process your personal data when you use our website. Any data that allows you to be personally identified is referred to as personal data.

1.2 The General Data Protection Regulation (GDPR) states that Lorne Boutique is the data controller on this website. The person who, alone or jointly with others, determines the purposes and means of processing personal data is referred to as the data controller.

1.3 This website uses SSL or TLS encryption for security reasons and to protect the transmission of personal data and other sensitive content (e.g., when placing orders or making inquiries to the controller). You can recognize an encrypted connection by the "https://" prefix and the lock symbol in your browser's address bar.

2) DATA COLLECTION WHEN VISITING OUR WEBSITE

If you use our website for informational purposes only (i.e., without registering or otherwise providing information to us), we only collect the data that your browser transmits to our server, known as "server log files." When you visit our website, we collect the following data, which is technically necessary for us to display the website to you:

  • The website visited

  • Date and time of access

  • Amount of data sent in bytes

  • Source/reference from which you accessed the page

  • Browser and operating system used

  • IP address used (if applicable, in anonymized form)

This data is processed in accordance with Article 6(1)(f) of the GDPR based on our legitimate interest in improving the stability and functionality of our website. The data will not be passed on or used in any other way. However, we reserve the right to check server log files retrospectively if there are concrete indications of illegal use.

3) COOKIES

We use cookies on various pages to make visiting our website more attractive and to enable the use of certain functions. Cookies are small text files that are stored on your device. Session cookies are deleted after your browser session ends, while other cookies remain on your device to recognize your browser on your next visit (persistent cookies).

If cookies process personal data, the processing is carried out in accordance with Article 6(1)(b) of the GDPR for the performance of a contract or Article 6(1)(f) of the GDPR to safeguard our legitimate interests in the best possible functionality of the website and a user-friendly design.

You can configure your browser to inform you about the use of cookies and decide on their acceptance individually or exclude cookies in certain cases. Please note that disabling cookies may limit the functionality of our website.

For more information on managing cookie settings in your browser, please refer to the following links:

4) CONTACTING US

When you contact us via a contact form or email, we collect the personal data you provide. This data is used solely to respond to your inquiry and for the associated technical administration. The legal basis for processing is Article 6(1)(f) of the GDPR, based on our legitimate interest in responding to your request. If your contact is aimed at concluding a contract, Article 6(1)(b) of the GDPR serves as an additional legal basis.

Your data will be deleted once your inquiry has been fully addressed, provided there are no legal retention obligations to the contrary.

5) DATA PROCESSING FOR CONTRACT EXECUTION AND CUSTOMER ACCOUNT

In accordance with Article 6(1)(b) of the GDPR, we process personal data when you provide it to us for the execution of a contract or when opening a customer account. The data collected can be seen in the respective input forms. You can delete your customer account at any time by contacting us at info@lorne-boutique.com.

We store and use the data you provide for contract processing. After the contract is completed or your account is deleted, your data will be blocked and deleted after the retention periods under tax and commercial law have expired, unless you have expressly consented to further use of your data.

6) USE OF YOUR DATA FOR DIRECT MARKETING

6.1 Email Newsletter

If you subscribe to our newsletter, we will regularly send you information about our offers. Only your email address is required for this. Additional data is voluntary and used to personalize the newsletter. We use the double opt-in procedure to confirm your subscription.

You can unsubscribe at any time via the link in the newsletter or by contacting us at info@lorne-boutique.com. After unsubscribing, your email address will be deleted from our distribution list unless you have consented to further use of your data.

6.2 Newsletter for Existing Customers

If you have provided us with your email address when purchasing goods or services, we reserve the right to send you offers for similar products or services. You can object to this use at any time by contacting us at info@lorne-boutique.com.

7) DATA TRANSFER FOR CONTRACT FULFILLMENT

7.1 Shipping and Payment Processing

For order processing, we share your personal data with the shipping company and, if necessary, with payment service providers. The legal basis for this is Article 6(1)(b) of the GDPR.

7.2 Payment Service Providers

  • PayPal: When paying via PayPal, your payment data is transmitted to PayPal (Europe) S.à r.l. et Cie, S.C.A. For more information, see PayPal's privacy policy: Link.

  • SOFORT: If you choose SOFORT as your payment method, your data will be transmitted to SOFORT GmbH. For more information, visit: Link.

8) REVIEW REMINDERS

If you have given us your consent during or after your order, we will use your email address to send you a one-time reminder to review your order. You can withdraw your consent at any time by contacting us at info@lorne-boutique.com.

9) SOCIAL MEDIA PLUGINS

We use social plugins (e.g., Facebook, Instagram, Google+) to enhance your experience. These plugins are integrated as HTML links to protect your data. Clicking on a plugin opens a new browser window where you can interact with the respective platform.

For more information on data processing by these platforms, please refer to their privacy policies:

10) ONLINE MARKETING

10.1 Google DoubleClick

We use Google DoubleClick to display relevant ads and measure campaign performance. For more information, see Google's privacy policy: Link.

10.2 Google AdWords Conversion Tracking

We use Google AdWords to measure the effectiveness of our advertising campaigns. You can opt out of conversion tracking by adjusting your browser settings or installing a browser plugin: Link.

11) WEB ANALYTICS

Google Analytics

We use Google Analytics to analyze website usage. Data is anonymized, and you can opt out by installing a browser plugin: Link.

12) RETARGETING AND REMARKETING

We use Facebook Pixel and Google AdWords Remarketing to display personalized ads. You can opt out of these services via your browser settings or the Digital Advertising Alliance: Link.

13) YOUR RIGHTS

Under the GDPR, you have the following rights regarding your personal data:

  • Right to access (Article 15)

  • Right to rectification (Article 16)

  • Right to erasure (Article 17)

  • Right to restrict processing (Article 18)

  • Right to data portability (Article 20)

  • Right to object (Article 21)

  • Right to withdraw consent (Article 7(3))

  • Right to lodge a complaint with a supervisory authority (Article 77)

To exercise these rights, please contact us at info@lorne-boutique.com.

14) DATA RETENTION

We store personal data only for as long as necessary to fulfill the purposes for which it was collected or as required by law. After this period, the data will be deleted.

If you have any questions, please contact us at info@lorne-boutique.com.

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